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The effect of promotional strategy on the sales of pharmaceutical product

Adeoti, J. O., Abdulraheem, M. & Olawale, Y. A., (2014): The effect of promotional strategy on the sales of pharmaceutical product: A case study of evans medical plc. Lapai International Journal of Management and Social Sciences, 7(1); 147-159, Published by the Department of Business Administration, Ibrahim Badamasi Babangida University, Lapai, Niger State, Nigeria